More than 90% of phones have mobile web access through a browser. HTML5 in particular, which offers many brands of work, in terms of capabilities that can be built into a mobile site.
Jeff Hasen, HipCricket chief marketing officer, warned that the latest innovation received a lot of approval, but will not be widely adopted, or immediately.
"With more devices capable of accessing the Internet, mobile web becomes an indispensable tool for commerce, entertainment, information and more. The signs left by the train reached this year, do not have time to mourn, but should begin to plan their work from now "
According to PayPal, the overall volume of payments via mobile phones rose 516% on Black Friday and 552% on Cyber Monday, which shows that not only consumers access the mobile web to view, but more likely than last year to make mobile shopping websites.
Always been an ongoing debate about the use HTML5 for mobile web, compared with the current application.
Marci Troutman, CEO Siteminis, Atlanta, believes that the opportunity for the brand in the mobile web than mobile applications.
"I think the mobile web will start a line of mobile phones in 2012?, Said Troutman." The company is aware that the application is more dedicated to their clients and must be something more personal, you just have an application that can perform the same functions as the mobile web.
The phone should be more intelligent, mobile strategy must change and adapt to the mobile web, and conduct standards for existing business needs.
There is no reason to pay an application fee at the store, or pay for store marketing applications to ensure they are in the top 10 searches, when you can use to purchase a search that has been used on the Internet (browsers, PC) for mobile browser. "
In addition to web development opportunities for mobile HTML5 open standards and enables a rich media platform that helps brands and advertising agencies to achieve creativity and reach across various mobile devices.
Mobile web is a good acquisition tool, while subscribers to an existing application and faithfully kept. We will see that growth is increasingly strong tendency for mobile web applications next year.
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